Coca Cola 
(Coca Cola's Version)

This project aims to bring a innovated campaign for
Coca Cola with any other public figure or brand in a creative way. 

At the time of this project's development (Spring 2023), I came up with "Coca Cola's Version. A collaboration with Taylor Swift that will bring to the market limited editions of different flavors of Coca Cola in relation with the artist's new releases. 

The reason behind Taylor Swift's decision to make this collaboration is that she is a hot trend in the market. While, she is in a worldwide tour exposing all her discography. She is also releasing all her past albums again, all of this under the signature of Taylor's Version. So the brand Coca Cola could join to this trend interacting with her fan base and showing support as well to the artist. Making both sides get benefits from this, creating a good opportunity in the market.